The Jeans Redesign To Make Fashion Cicular | Run Through Circular Economy

Posted by Sustainable Denim on Saturday, January 25, 2020 0

The way Jeans are produced causing huge negative impact with waste and pollution. But there are some ways that can be done together with fabric mills, fashion brands and garment manufacturers to produce jeans that last longer, that can be remade into new jeans at the end of their use, and are made in ways which are better for the environment and the people that make them.

Ellen MacArthur Foundation, a British circular economy charity’s initiated The Jeans Redesign program to make fashion circular in July, 2019.The Jeans Redesign project gives guidelines to set out minimum needs on cloth durability, material heath, recycle-ability and traceability. In order to follow the principles of circular economy, the guidelines will work to ensure Jeans last longer, can easily be recycled and are made in a way that is good for the environment and the health of human who are working here.The Jeans Redesign – created by the Ellen MacArthur Foundation’s Make Fashion Circular initiative – brought together more than 40 denim experts from academia, brands, retailers, manufacturers, collectors, sorters, and NGOs, to develop the Guidelines.

All about the guidelines:

There are obvious requirement for health, safety and rights to the people involved in all parts of the fashion industry along with the working conditions improvement in manufacturing facilities globally. The guidelines provide minimum requirements for jeans on durability, material health, recycle-ability, and traceability.


  1.     Jeans should withstand a minimum of 30 home laundries, while still meeting the minimum quality requirements of the brands.
  2.     Garments should include labels with clear information on product care.

Material Health

  1.     Jeans should be produced using cellulose fibers from regenerative, organic or transitional farming methods.
  2.     Jeans should be free of hazardous chemicals(ZDHC comply) and conventional electroplating. Stone finishing, potassium permanganate (PP), and sandblasting are prohibit.


  1.     Jeans should be made with a minimum of 98% cellulose fibers (by weight).
  2.     Metal rivets should be designed out, or reduced to a minimum.
  3.     Any additional material added to the jeans, should be easy to disassemble.

  1.     Information that confirms each element of the Guideline requirements has been met should be made easily available.
  2.     Organizations that meet the requirements will be granted permission to use the Jeans Redesign Logo on jeans produced in line with the Guidelines.
  3.     Jeans Redesign Logo use will be reassessed annually, based on compliance with reporting requirements.

The guidelines build on existing efforts to improve jeans production, including the open-source guide created following C&A and Fashion For Good’s joint initiative to develop C2C Gold Certified jeans. 

The Participants:

Participants who joined in the beginning are Arvind Limited, Vero Moda, Boyish Jeans, C&A, Gap, Hirdaramani, H&M Group, HNST, Kipas, Lee, Mud Jeans, Outerknown, Reformation, Saitex and Tommy Hilfiger.
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 Fabric mills joining the program are Advance Denim Mill, Artistic Milliners, Cone Denim, House of Gold through Blue Diamond: Xingtai H&J Textiles Co., Prosperity Textiles and Soorty. 

The garment manufacturers who joined recently here DEMCO, Denim Expert Ltd, Denim Village and Frontline.

The latest brand participants also include BAM Bamboo Clothing, Blue of a Kind, Fairblue Jeans, Frank and Oak and Outland Denim.

The number of companies joining here are increasing day by day means the appetite in the industry for practical solutions that support the transition to a thriving fashion industry where all the garments will be last longer and made from safer and renewable materials. 


About the Author

Md. Firoz Kabir(M.Sc in Textile Engineering)

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